PRIVACY POLICY
Last Updated: February 28, 2021
Welcome to store-eu.hasselblad.com, store-eu.hasselblad.com and store-uk.hasselblad.com (the “Hasselblad Store”). Victor Hasselblad Aktiebolag and its affiliated companies (“Hasselblad”, “we,” or “us”) provide website features and relevant services to you in accordance with this Hasselblad Store Privacy Policy (the “Policy”) when you visit or shop at the Hasselblad Store.
This Policy describes:
the information that we gather from you,
how we use and share this information,
the rights and choices you have regarding this information,
the steps we take to protect this information,
the information gathered by third-party services,
how we transfer your information,
how we may change this Policy, and
how you may contact us.
By browsing the webpage of Hasselblad Store and using relevant services, you consent to the privacy practices described in this Policy. This Policy is incorporated into and is subject to the Terms of Use for the Hasselblad Store.
Information We Collect on the Hasselblad Products and Services.
We may collect information about you directly from you, or indirectly when you interact with the Hasselblad Store or using our services:
Account information. When you create a user account on the Hasselblad Store, you may provide us with personal information such as your email address or other information for account registration and login.
Contact information. When you place an order on the Hasselblad Store, or contact us for customer service, you may provide us with your contact information including your name, email address, shipping address, billing address and phone number(s).
Payment information. When you place an order or engage in financial transactions on the Hasselblad Store, you may provide us with your payment information such as your bank account, credit card number, or debit card number.
Communications. When you contact us, we may collect information about your communications with us, including your contact information, and the time, topic, and content of your communications.
Information about how you access the Hasselblad Store and use our services. This may include information about the device and browser you use, your network connection, your IP address, and details about how you browse through the Hasselblad Store. We collect this information by using “cookies” or other similar technologies. For more information about how we use these technologies, please see our Cookie Policy.
How We Use the Information We Collect
We use information we collect in a variety of ways to provide services to you and operate our business. The use of information that we collect includes the following:
To operate and provide website features and other services to you, and to verify and manage user accounts.
To understand and analyze the usage trends and preferences, and to improve products and services we offered.
To contact you for administrative and informational purposes, including for customer service. We may send direct marketing such as communications, including updates on promotions and events, relating to products and services offered by us and by third parties we work with. If you are an individual or consumer we will only send you direct marketing with your consent or as permitted by applicable law. You may send unsubscribe requests or withdraw your consent at any time.
To detect, prevent, and respond to fraud, abuse, security risks, and technical issues that could harm our users, us, or the public.
We may aggregate personal data we collect, such as the number and frequency of your visits to the Hasselblad Store, to produce statistical information. We use aggregate data to help us understand how the Hasselblad Store is being accessed and to improve its usability. We also use it to enhance the quality and availability of products and services we offer.
For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.
If you are located in the European Economic Area, we will only use your information when we have a valid legal ground, including when:
You have consented to the use of your information, for example to send you marketing communications.
We need to use your information to enter into or perform a contract with you, for example to deliver Hasselblad products or provide you with the customer support and other after-sales services.
We need to use your information to comply with a legal obligation, for example to comply with a court order, subpoena, or warrant.
We or a third party have a legitimate interest in using your information. For example, we have a legitimate interest in using your information to monitor for and prevent fraud. We only rely on our own or a third party’s legitimate interests to process your information when these interests are not overridden by your rights and interests.
When We Disclose Information
We will not disclose your information that we collect to third parties except as described in this Policy or as we disclose to you at the time the information is collected. We may disclose information to third parties in the following circumstances:
We may share your information with our parent company, affiliates and subsidiaries globally when permitted by law, and necessary to provide services to you.
Any information that you voluntarily choose to make publicly available by uploading it to a publicly accessible site or venue, or that you otherwise elect to make public, will be available to anyone who has access to that content, including other users.
We work with third party service providers to provide online store platform and relevant tools and services, payment facilitation, parcel transportation, and other services for us. We require these service providers to use or disclose the information they process on our behalf, only as necessary to perform services on our behalf or comply with legal requirements.
We may preserve and disclose your information if required to do so by law or in the good-faith belief that such action is necessary to comply with applicable laws, in response to a court order, judicial or other government subpoena, warrant or enforceable request.
We also reserve the right to preserve and disclose your information that we believe, in good faith, is appropriate or necessary to (i) take precautions against liability, (ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activities, (iii) investigate and defend ourselves against any third-party claims or allegations, (iv) protect the security or integrity of the Hasselblad Store, or (v) protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights, property, or safety of others.
Information about our users, including information you provided and any information collected through the Hasselblad Store and using our services, may be disclosed and otherwise communicated to an acquirer, successor, or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, or in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets.
We may make certain information about our users available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; or (iii) to assist such parties in understanding our users’ interests, habits, and usage patterns for certain programs, content, services, advertisements, promotions.
Your Rights and Choices Regarding Collected Information
You may update, correct, or delete certain account information and preferences by accessing your account preferences page. If you receive commercial email or text messages from us, you may unsubscribe at any time by following the instructions contained within the email or text message. You may also opt out from receiving commercial email or text messages from us by sending your request to us by email at customersupport@hasselblad.com.
If you are located in the European Economic Area, you may also have the right to request access to additional information, including the right to request access to and receive certain information we maintain about you; to update or correct inaccuracies in the information we maintain about you; to receive a copy of the information which you provided for its transmission to another company; to object to the processing on grounds relating to your particular situation; and to have the information blocked, deleted, or erased, as appropriate. When we process personal data on the basis of your consent, you can also withdraw your consent. If you withdraw your consent, we will apply your preferences going forward, and this will not affect the lawfulness of the processing before you withdrew your consent.
Note, however, that if you exercise your right to object or your rights of blocking, deletion or to be “forgotten,” or if you decline to share certain information with us, or if you withdraw your consent to our processing of information about you, we may not be able to provide to you some, or any, of the features and functionality of Hasselblad Store and relevant services.
Likewise, if you close your user account, you will not be able to sign in or access any of your information on the Hasselblad Store. However, you can open a new account at any time. Please note that while any changes you make will be reflected in active user databases within a reasonable period of time, we may retain all information you submit, as authorized under applicable law, for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so.
If you wish to exercise any rights you have under applicable data protection law, including the right to access, amend or delete any information we hold about you, you may contact us at customersupport@hasselblad.com.
For California resident customers, your additional rights are provided in the California Privacy Notice attached to this Policy.
Third-Party Services
Hasselblad Store and relevant services may contain features or links to websites and services provided by third parties. Any information you provide on third-party sites or services, or any information otherwise collected by such third-party sites or services is collected directly by the operators of such services and is subject to those operators’ policies, if any, governing privacy and security, even if accessed through Hasselblad Store and relevant services.
We are not responsible for the content or privacy and security practices and policies of third-party sites or services to which links or access are provided through Hasselblad Store and relevant services. Please be sure to check the Privacy Policies of these sites as well as their “Terms of Use” before engaging in any business or uploading any information.
Children’s Privacy
Hasselblad Store and relevant services are not directed to children under the age of 16. We do not knowingly collect information from children under the age of 16 without obtaining parental consent.
Data SecurityInternational Transfers of Personal Data
Your information collected by Hasselblad may be transferred to and accessed by Hasselblad entities and business partners globally. If you choose to use this website from the European Economic Area (EEA), then Victor Hasselblad AB in Sweden is the data controller, and we may transfer your personal data outside of EEA for storage and processing. You should be aware that the local laws in non-EEA countries may provide less protection than the laws applicable in the EEA. We nonetheless provide the same level of protection as specified in this Policy, regardless of the location of processing. For international transfer of data collected in the EEA, we require data recipients to enter into the standard contractual clauses approved by the European Commission.
International Transfers of Personal Data
Your information collected by Hasselblad may be transferred to and accessed by Hasselblad entities and business partners globally. If you choose to use this website from the European Economic Area (EEA), then Victor Hasselblad AB in Sweden is the data controller, and we may transfer your personal data outside of EEA for storage and processing. You should be aware that the local laws in non-EEA countries may provide less protection than the laws applicable in the EEA. We nonetheless provide the same level of protection as specified in this Policy, regardless of the location of processing. For international transfer of data collected in the EEA, we require data recipients to enter into the standard contractual clauses approved by the European Commission.
Retention of Your Information
We retain your information to provide services to you, or as required by applicable laws or regulations. We aim to retain your information only for the period necessary to fulfil our obligations under this Policy, unless otherwise required or permitted by law. We will carefully assess the need to collect data, the type of data collected, relevant legal framework, and the statute of limitations when determining the retention period.
Changes and Updates to this Policy
We may update this Policy from time to time. If we modify this Policy, we will make it available on this website and indicate the date of the latest revision. We will make reasonable efforts to notify you of the change.
Our Contact Information
Please contact us with any questions or comments about this Policy or our data practices by email at customersupport@hasselblad.com.
Victor Hasselblad AB
P. O. Box 220
410 23 Gothenburg
Sweden
You may contact us to have your information blocked, deleted or erased, or to obtain copies of certain of your information in a portable format. If you think that any of your rights have been infringed by us, you may also lodge a complaint with us or with a data protection regulator, including in your country of residence, place of work or where an incident took place. You can find out more information about your rights by contacting your local data protection regulator or the Swedish Data Protection Authority or by searching their website at https://www.datainspektionen.se/.
Cookie Policy
What are Cookies?
A cookie is a small amount of information that’s downloaded to your computer or device when you visit certain websites. We use a number of different cookies on this website powered by Shopify, including strictly necessary, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
Cookies Used by Hasselblad
Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.
We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:
User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.
Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).
Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.
User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.
Hasselblad is dedicated to user experience and we use many tools to help us improve our website. To this end, we use reporting and analytics cookies to collect information about how you use our website and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:
First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our website, and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our website is performing and make relevant improvements to improve your browsing experience.
Third party analytics cookies - We also use Google Analytics and other third-party analytics providers to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page.
Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook ‘like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our website. Please note that some of these third party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research.
This website is operated by Victor Hasselblad Aktiebolag, BOX 220 401 23 GÖTEBORG, Sweden.
Registered in Swedish Companies Registration Office
Company Registration Number: 556525-3123
Contact Number: +46 31 102400
Contact Email:customersupport@hasselblad.com
California Privacy Notice
Last Updated or Reviewed: February 28, 2021
This California Privacy Notice supplements the information and disclosures contained in our Privacy Policy. It applies to the Personal Information of certain California residents, who are Consumers receiving products or services for which we are a Business, as those terms are defined under the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (the “CCPA”), and is effective upon the date that the CCPA enters into operation.
Briefly, and as more fully defined in the CCPA, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Household; however, certain categories of information may be excluded, including, for example, de-identified or aggregate information, information lawfully made available from government records, medical information, data subject to HIPAA, data maintained by healthcare providers in the same manner as data subject to HIPAA, clinical trial data, consumer credit reporting agency data or data subject to the Fair Credit Reporting Act, data subject to the Gramm-Leach-Bliley Act, data subject to the Driver’s Privacy Protection Act, and data relating to vehicle ownership or warranty information.
Any capitalized terms herein are intended to have the same meaning as in the CCPA.
California Consumers’ Rights and Choices
If you are a Consumer, California law may permit you to request information regarding the:
Categories of Personal Information (as defined by applicable California law) collected, sold or disclosed by us;
Purposes for which categories of Personal Information collected by us are used;
Sources of information from which we collect Personal Information; and
Specific pieces of Personal Information we have collected about you.
In addition, if you are a Consumer you may:
Opt-out of the sale or disclosure of your Personal Information, in some circumstances;
Opt-out of receiving marketing communications from us; however, you may still receive administrative communications regarding the Services;
Opt-in to certain financial incentive programs we may offer related to the collection, sale, or deletion of your Personal Information; and
Request deletion of your Personal Information by us and our service providers, in some circumstances.
Further, California law provides Consumers with the right not to receive discriminatory treatment by a business for the exercise of these rights regarding Personal Information.
Personal Information Collection, Disclosure, and Sale
We may collect the following categories of information about you directly or indirectly from you through your use of this website:
Identifiers, such as your name, billing address, shipping address, email address, phone number. We collect such information directly from you, e.g., forms you complete or products and services you purchase. We use such information for our business purposes, including specifically:
(1) Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
(2) Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, or providing similar services on behalf of the business or service provider.
We may share such information with:
Vendors and service providers.
Third parties as required by law and similar disclosures.
Affiliates.
Third parties in connection with a merger, sale, or asset transfer.
Other third parties for whom we have obtained your permission to disclose your Personal Information.
Categories of Personal Information in Cal. Civ. Code Section 1798.80(e), such as your name, address, telephone number, bank account number, credit card number, debit card number, or any other financial information. We collect such information directly from you, e.g., forms you complete or products and services you purchase. We use such information for our business purposes, including specifically:
(1) Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
(2) Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, or providing similar services on behalf of the business or service provider.
We may share such information with:
Vendors and service providers.
Third parties as required by law and similar disclosures.
Affiliates.
Third parties in connection with a merger, sale, or asset transfer.
Other third parties for whom we have obtained your permission to disclose your Personal Information.
Internet or Other Electronic Network Activity Information, such as browsing history, search history, and information regarding a consumer’s interaction with an internet website, application or advertisement. We collect such information (1) directly from you, e.g., forms you complete or products and services you purchase, or (2) indirectly from you, e.g., from observing your actions on our Website or from your Devices. We use such information for our business purposes, including specifically:
(1) Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
(2) Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
(3) Debugging to identify and repair errors that impair existing intended functionality.
(4) Performing services on behalf of the business or service provider, including verifying customer information, providing analytic services, or providing similar services on behalf of the business or service provider.
(5) Undertaking internal research for technological development and demonstration.
(6) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
We may share such information with:
Vendors and service providers.
Third parties as required by law and similar disclosures.
Affiliates.
Third parties in connection with a merger, sale, or asset transfer.
Other third parties for whom we have obtained your permission to disclose your Personal Information.
Such information may be used for the purposes for which it was collected or as otherwise permitted or required by applicable law.
We have not sold in the preceding twelve months from the date of last review of this Privacy Policy, do not currently sell, and will not sell your personal information for twelve months from the date of the last review of this Privacy Policy.
As of the date of last update and review of this California Privacy Notice, we have no reason to believe that we have collected, disclosed, sold or otherwise processed the Personal Information of more than 4 million California Consumers.
Requests
You can make requests related to your California privacy rights by calling our toll free number at + 1 (908) 754-5800, emailing to support.us@hasselblad.com or in writing to Victor Hasselblad Aktiebolag, BOX 220 401 23 GÖTEBORG, Sweden. Please be aware that we do not accept or process requests through other means (e.g., via fax or social media).
We will review the information provided and may request additional information to ensure we are interacting with the correct individual. If you have an online account with us, you may be required to log-in to your account for identity verification. If you do not have an account with us, additional information to verify your identity may be required by law before we may take action upon such a request. This additional information may vary depending on the nature of your request and/or the nature of the information about which your request relates. In some cases, we may also be required by law to obtain a signed declaration under penalty of perjury from you that you are the subject of the request being made. If we suspect fraudulent or malicious activity on or from your account, we will delay taking action on your request until we can appropriately verify your identity and the request as authentic.
By law, we are not required to collect personal information that we otherwise would not collect in the ordinary course of our business, retain personal information for longer than we would otherwise retain such information in the ordinary course of our business, or re-identify or otherwise link information that is not maintained in a manner that would be considered personal information. If we have not requested specific additional information from you to verify your request, please do not send such information.
We generally will aim to avoid requesting additional information from you for the purposes of verification. However, if we cannot reasonably verify your identity or more information is needed for security or fraud-prevention purposes, we may consider any of the following factors, alone or in combination, in requesting additional information:
The type, sensitivity, and value of the personal information collected and maintained about the consumer, as applicable law requires a more stringent verification process for sensitive or valuable personal information;
The risk of harm to the consumer posed by any unauthorized access or deletion;
The likelihood that fraudulent or malicious actors would seek the personal information;
Whether the personal information to be provided by the consumer to verify their identity is sufficiently robust to protect against fraudulent requests or being spoofed or fabricated;
The manner in which the business interacts with the consumer;
Available technology for verification; and
Other factors that may be reasonable in the circumstances, are consistent with industry practice, are recommended by California government officials, or which may be required by law or regulation following the effective date of this Privacy Policy.
If your request is regarding household information, the same verification steps above are required before we can provide you with aggregate household information. For us to process a request for access to or deletion of specific pieces of information regarding your household, all members of the household must make the request, and we must be able to verify each household member.
In some cases, we may not have sufficient information about you or your household to be able to verify your identity or sufficiently differentiate you from another consumer or household to the degree of certainty required by law, in which case, we will not be able to act upon your request. In such cases, it may be unlikely that we would be able to identify you or your household in the future without collecting significantly more information or seeking to re-identify de-identified information. At this time, we do not intend to take such steps in response to a request made pursuant to this Privacy Policy and applicable law does not require that we do so. If, in the future, we determine a reasonable method to identify you or your household absent such steps, we will provide an update to you through this Privacy Policy and in response to any such request at that time.
Information that you submit for the purpose of allowing us to verify your identity in furtherance of a consumer-related or household-related request pursuant to California law will only be used by us, and our service providers if any, for that purpose and no other. Except where we are required by law to maintain such information for record-keeping purposes, we will take steps to delete any new personal information collected for the purpose of verification as soon as practical after processing your request.
Please also be aware that making any such request does not ensure complete or comprehensive removal or deletion of Personal Information or content you may have posted, and there may be circumstances in which the law does not require or allow us to fulfill your request, including, for example, where fulfilling your request may infringe upon the rights and freedoms of other consumers.
We reserve the right to charge a reasonable fee or take other appropriate action in response to requests from a consumer or household that are manifestly unfounded or excessive, in particular because of their repetitive character.
You may designate an authorized agent to make a request on your behalf pursuant to applicable law. We accept documentation of your designation in the form of a valid power of attorney and/or a notarized statement. You must submit evidence of your designation of an authorized agent in writing to: Victor Hasselblad Aktiebolag, BOX 220 401 23 GÖTEBORG, Sweden. We may require verification of your authorized agent in addition to the information for verification above for consumers and households.
Do Not Track
Hasselblad does not currently take steps to respond to browsers’ “Do Not Track” signals as no uniform standard to respond to such signals has been developed at this time.
Questions
For questions regarding this California Privacy Notice, contact us by email at support.us@hasselblad.com, or in writing at Victor Hasselblad Aktiebolag, BOX 220 401 23 GÖTEBORG, Sweden.
